OFF!
Vistacam
Agency:
EnergyBBDO
Role:
- Front End Developer
Project Type:
Microsite
Date:
May 2014
Built With:
- HTML
- JavaScript
- Angular
- Azure Cloud
- GSAP
Vistacam was S.C. Johnson | OFF!'s reminder to everyone about how great it is to be outdoors and gently nudge everyone to enjoy nature while sitting at a desk. We placed 360-degree cameras in the wilderness across the country at scenic locations. Users could control the live 360 feeds from the comfort of their homes and snap photos of the wilderness at all hours of the day and night. In the end, the site generated over 7,300 pieces of user-generated content.
Vistacam Microsite
The Wilderness, Live!
Multiple 360 degree cameras were deployed in various wilderness locations across the country. Users could view the scenery and lucky users could take snapshots of the wildlife 24 hours a day
Filters & Personalization
Snapshots taken during the experience could be stylized and personalized for submission and sharing